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The 20-Point GEO Checklist
Every action item you need to make your website visible to AI search engines. No fluff, no theory — just the checklist.
What's Inside
Technical Setup
- ☐ llms.txt file created and accessible
- ☐ robots.txt allows GPTBot, Claude-Web, PerplexityBot
- ☐ HTTPS enforced across all pages
- ☐ Page load under 2 seconds (LCP)
- ☐ Mobile-responsive design
Structured Data
- ☐ Organization schema implemented
- ☐ ProfessionalService schema with service types
- ☐ FAQPage schema on relevant pages
- ☐ BreadcrumbList schema for navigation
- ☐ WebSite schema with SearchAction
Content Optimization
- ☐ Homepage clearly states what you do
- ☐ Service pages answer specific questions
- ☐ Blog content structured for citation (H2/H3, lists, data)
- ☐ About page includes founding date and key facts
- ☐ Contact information consistent across pages
Authority Signals
- ☐ Backlinks from industry-relevant sites
- ☐ Social profiles linked (LinkedIn, Twitter)
- ☐ Press mentions or media appearances
- ☐ Client testimonials with real names
- ☐ Case studies with quantified results
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