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AI SEARCH OPTIMIZATION

E-Commerce AI Visibility: From Invisible to Cited

GEO optimization strategy that got a home goods brand cited in ChatGPT, Perplexity, and Gemini responses.

Client: Nordic Home Co.

97
Lighthouse
+89%
Traffic
0.5s
LCP
+45%
Conversions

"Our products now show up when people ask AI about home furniture. That's a completely new channel we never had before."

— Erik Lindqvist, CEO Nordic Home Co.

The Challenge

Nordic Home Co. sells Scandinavian-inspired furniture. Their SEO was solid — ranking page 1 for dozens of target keywords. But they were invisible to AI search engines. When users asked ChatGPT “what’s the best minimalist furniture brand?”, Nordic Home wasn’t mentioned.

Our Approach

AI Crawl Audit

First, we identified the gaps:

  • No llms.txt file
  • robots.txt blocked GPTBot
  • Product pages lacked structured data
  • Content wasn’t structured for citation

GEO Implementation

llms.txt Creation

We created a comprehensive llms.txt file describing:

  • Company overview and founding story
  • Product categories and specialties
  • Design philosophy and materials
  • Contact and booking information

robots.txt Updates

Allowed AI crawlers:

User-agent: GPTBot
Allow: /

User-agent: Claude-Web
Allow: /

User-agent: PerplexityBot
Allow: /

Content Restructuring

Rewrote product descriptions and category pages to be citation-friendly:

  • Clear, factual product specifications
  • Comparison tables with measurable attributes
  • Expert quotes and design rationale
  • Statistical data about materials and sustainability

Schema Enhancement

Added Product, Organization, and FAQPage schema across all key pages.

Results

MetricBeforeAfterChange
AI Citations023/month—
Organic Traffic45K/mo85K/mo+89%
Brand Mentions in AI023/month—
Conversion Rate3.2%4.6%+45%

Within 90 days of implementation, Nordic Home Co. was being cited in ChatGPT, Perplexity, and Gemini responses for queries like “best Scandinavian furniture brands” and “sustainable minimalist furniture.”

The AI channel now drives 12% of all new customer acquisitions — a channel that literally didn’t exist before GEO optimization.

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